News Ltd papers in Australia have launched a ‘pledge’ campaign highlighting the death and injury toll associated with driving and texting.
Under the heading “Please put the phone away: how one text at the wheel can kill” the campaign aims to increase awareness of the dangers of driving and texting.
The News Limited analysis of police, court and coroner’s records reveals text wreck victims over the past decade include drivers, their passengers, other motorists, cyclists and pedestrians.
According to the article, the mounting death toll has prompted a coalition of grieving relatives, road safety groups, mobile service providers and others to unite in a bid to stop such accidents.
They are urging News Limited readers to sign a pledge promising not to text behind the wheel, and also to take action to stop friends or family if they see them in the act.